With a booming aesthetics market and a wealth of brands, products and services to choose from, the success of any new product launch hinges on effective differentiation and a proven, robust approach to market entry.
Over the years, Kendrick PR has developed a network of influential industry leaders and has worked to support brands from technological concept to full commercialisation, as well as revitalising older brands with a fresh approach.
Our strategic approach thinks outside the traditional ‘PR’ box - incorporating sales strategy and support, KOL development and influencer marketing, social media and content marketing alongside successful trade and consumer media engagement - delivering market launches which cut through the competition and achieve tangible business results.
Competitor intelligence and brand positioning
PR and marketing material development
New product launch events
Releases, backgrounders, features, advertorials
Social media strategy, content marketing
Defining USPs and key communications messages
Award entry development
PR campaign planning (trade and consumer press)
KOL spokesperson development (media and presentation coaching)
Calecim required tailored support for the UK trade launch of their breakthrough stem cell cosmeceutical range. KEndrick PR were retained to provide project-based support for a number of clinical and industry presentations at key conferences and scientific meetings, including the Royal Society of Medicine, ACE and FACE. KEndrick PR also provided baseline UK social media and content marketing support, to begin building the Calecim presence in this market, ahead of further development of their distribution network and industry uptake.
Delivered three successful commercial workshops and clinical presentations for Calecim at industry events, including RSM, ACE and FACE - managing expert speakers and securing high attendance rates
Secured a strong launch presence in the UK aesthetic trade media - profiling the launch events, the science behind the brand, KOL editorial and clinical pieces which have been instrumental in driving sales and new clinic accounts
Set up and managed new UK-specific social media and content marketing channels to support and amplify trade launch activities
“Julia’s wealth of industry knowledge, strategic approach and professional execution has been a tremendous asset in the launch of our UK business. Her strong work ethic and proactive nature has been a fantastic addition to our team”
Anette Veidung, Director, CALECIM®
Julia is a regular contributor to Aesthetic Medicine - delivering business-focused articles on PR and marketing best practice. Julia has also been invited to speak on the business agenda for the last three years at Aesthetic Medicine Live - delivering powerful, punchy presentations on everything from navigating aesthetic marketing regulations to how to build a leading reputation in aesthetics.
Delivers regular business articles on PR & Marketing for Aesthetic Medicine
Regular expert speaker on the business agenda at Aesthetic Medicine Live
Julia Kendrick has contributed regularly to Aesthetic Medicine both as a writer in the magazine and as a speaker on the business agenda at our event – Aesthetic Medicine Live. From an editor and events organiser point of view Julia is one of the loveliest people to deal with. She is highly professional and conducts herself in a manner that means she has become one of our go-to aesthetic business experts. Her knowledge and passion for what she does is unrivalled and she manages to make complex topics surrounding PR, marketing and managing your reputation simple, digestible and easy to understand. I’ve personally used the advice she gave in one of her articles about how to deal with negative comments online and her simple tips worked quickly and effectively and made a stressful situation far more easy to deal with. I cannot recommend Julia highly enough.
Vicky Eldridge, Editor
Over the past few years, Julia has given a number of educational presentations on marketing and PR at the Aesthetics Conference and Exhibition (ACE). Julia has also written numerous articles for Aesthetics; comprising both educational pieces on marketing and PR - including CPD-accredited extensive items, as well as advertorials on behalf of her clients.
Regular expert presenter on PR & marketing in the Business workshops at the Aesthetic Conference & Exhibition
Frequent contributor to the business articles in the Aesthetics Journal
Over the past few years, Julia Kendrick has given a number of educational presentations on marketing and PR at our event – the Aesthetics Conference and Exhibition (ACE). Julia prepares her talks well in advance; producing presentations that are to a high standard and appealing to our delegates. Julia always speaks eloquently and makes time for questions from the audience. In addition, Julia promotes her sessions on social media by sharing our posts and linking to the ACE website, which gives additional coverage to the event and is very much appreciated! Julia has also written numerous articles for Aesthetics; comprising both educational pieces on marketing and PR, as well as advertorials on behalf of her clients. She always produces copy that meets our editorial standards and to deadline. When amends are required, Julia addresses these quickly and efficiently. Julia is a joy to work with – both in her role as a PR consultant in an editorial capacity and as a speaker at ACE.
Chloé Gronow, Deputy Editor & Communications Manager